A Fast Fashion Realisation
This wonderful photo of Sarah Ewen is from the
event last year.
On a personal level, I feel very strongly about ethical fashion, both from a vegetarian viewpoint, and from my work at SDX doing everything we can to support local designers, makers and retailers. I think sustainable clothing has this horrible taboo surrounding it, either with the public thinking its only hippies wearing ponchos and hemp shoes, or with brands jumping on the bandwagon/trend and 'greenwashing' over the real issues. I hope that my blog reflects my ethics, but I know deep down that I am far from perfect in this area. I still buy my basics from Primark, I still purchase cheap, breakable jewellery and I regularly use non-vegan products. Most of my clothes are not made in Scotland or even Britain, and most of them I haven't got the famous 30 wears out of.
I realise now that 'cruelty-free' stands for more than just avoiding fur
and leather, or products tested on animals. It means shopping with the purpose to boycott cruelty to humans, and the environment too. It means dressing in clothing that creates minimal damage to all life on earth, from the design process, to manufacturing and retail, and finally to it's obsolescence and disposal. Unfortunately, mass-produced fast fashion is generally a result of the abuse of basic human rights, irreversible environmental damage and horrific treatment of animals. Even more unfortunately, it has become the majority of what we wear, due to the high costs of luxury or tailor made clothing, the perceived inaccessibility and 'uncool' aesthetics of sustainable fashion, the cheapness and ease of shopping on the high street, and the bucketload of advertising pushed upon our consciousness daily through magazines, TV, billboards, and above all, social media.
For more information about Fast Fashion, and how to be an antidote to that, I also really recommend watching the documentary
on Netflix, all about the ugly side of the fashion manufacturing industry- child labour, horrendous pay, abuse and unsafe work conditions.