Style Meets Comfort With Po-Zu Shoes

po zu shoes
po zu shoes

London footwear brand Po-Zu combines supreme comfort with strictly ethical & sustainable manufacturing processes. When Po-Zu sent me a pair of their off-white logo sneakers, I decided to style them up with a couple of other new ethical fashion finds and take them for a spin.

po zu shoes
po zu shoes

Po-Zu (which roughly translates to 'pause' in Japanese) follows with the slogan 'Shoes with a good sole', which is very apt because not only is the literal sole of these trainers the most comfortable thing I have ever walked in, but the brand takes ethics and sustainability seriously, as a vital part of their ethos and values, which obviously lights my nerdy little fashion soul on fire.

po zu shoes
po zu shoes

From celebrating traditional craftsmanship in Sri Lanka and Portugal and developing non-toxic vegan leather, to manufacturing with organic cotton in renewable energy-powered factories with fairtrade wages and strict recycling policies; I am absolutely thrilled to have discovered this sustainable shoe brand! Here is a little more info on everything Po-Zu does:

I wear so many shitty, cheap, uncomfortable shoes that I had forgotten what truly dreamy shoes feel like, and these trainers feature a coconut husk 'foot-mattress' which cushions your feet so effortless it barely feels like concrete beneath your feet, it feels like clouds (no exaggeration, seriously).

po zu shoes
po zu shoes
po zu shoes
po zu shoes

So I decided to stick with the easy and comfy theme for the rest of the outfit, styling the simple white trainers with my new extreme wide leg trousers which I picked up from my new favourite London boutique, ethical fashion store 69B. The brand is Kings of Indigo, and they are 100% linen; I AM IN LOVE! Also, I can't stop buying funky trousers, please send help to this addict. FInally, I wore another new purchase, a logo embroidered tee by my current favourite Scottish fashion designer Ellie Vallely aka Squint Clothing, which I picked up at last weekend's Custom Lane pop-up shop.

po zu shoes
po zu shoes
po zu shoes
po zu shoes

Here are the outfit details:

Top: Squint (buy here) Trousers: Kings of Indigo (buy here) Shirt: Vintage Shoes: Po-Zu (buy here)

And thank you to Jack Hinks for taking these somewhat random and rushed outfit photos!

po zu shoes
po zu shoes

Fancy exploring my top 50 ethical fashion brands? Watch my Youtube video here!