The House of Peroni x Google Tilt Brush*
the ‘most stylish’ beer brand in the UK Peroni Nastro Azzurro continues to be imported from Italy to this day. To celebrate the quality of craftsmanship that is so inherent to the Italian way of life, The House of Peroni will be opening its doors in Edinburgh, giving visitors the chance to experience art like never before, all within the backdrop of a vibrant Peroni Nastro Azzurro bar.
The House will open its doors on Edinburgh’s bustling Castle Street for a special three-day event from Thursday 30th March - Saturday 1st April that will allow guests to experience a virtual world that blends art and technology.
THE ART EXPERIENCE
The brand has teamed up with Beautiful Crime Agency and three featured artists to produce bespoke art using innovative technology from Tilt Brush by Google. Guests visiting The House of Peroni will be able to virtually step inside these artworks and explore the pieces, before being given the freedom to experiment and explore their own artistic talent, under the guidance of an expert.
Brit artist Carne Griffiths, along with 2016 Lumen Prize winner Fabio Giampietro and Italian graffiti artist, Peeta, have each created incredible virtual reality pieces around the theme of ‘craftsmanship’– a quality inherent to Peroni Nastro Azzurro.
Italian artist Fabio Giampietro (2016 winner of the prestigious Lumen Prize for digital art) has drawn on his early childhood memories with his carpenter uncle and blended this with his love of the ‘Futurismo’ art movement of the early 20th century.
Fabio comments: “My signature style is to create a fairly abstract cityscape and play with a sense of perspective. For this project, entitled ‘Neon Vertigo’, I’ve invoked the craftsmanship that was apparent in my uncle’s joinery work and related it to architecture and the concept of the ‘metropolis’ - a motif that is apparent throughout all of my work.”
Brit artist Carne Griffiths found his inspiration from his 12 years as an embroidery designer, from which came a real fascination with the creation and manipulation of the drawn line. Similarly, Italian artist Peeta, has looked to his own heritage and experience in the art world to bring his work to life – using Venetian ‘Murano’ glassware as his muse.
The pop up will play also play host to a bar and aperitivo area, where guests can enjoy an evening with friends over a Peroni Nastro Azzurro, an infusion and a selection of antipasti all against a backdrop of works from our resident artists.
Award winning ‘Master of Mixology’, Simone Caporale will also return for a third year to bring his inimitable style of cocktail mastery to the infusion menu. With gin, Peroni Nastro Azzurro and sweet, spring-like citrus notes, the Oro Liquido liquid gold serve glows bright from the menu and is joined by L’Astratto – a long, more bitter serve featuring flavoured, coloured ice cubes. A fragrant take on the
traditional Bellini, the Peroni Peony will feature crisp white peach, grape, peony and magnolia flowers. Finally, the classic Peroni Negroni will also re-join the menu for another year.
The centrepiece of the pop up, will be an eye-catching bar structure created by renowned set designer Petra Storrs. For her distinctive design, she has been inspired by the rich colour palette and playfulness of the light effects in the Tilt Brush technology, and blended it with the iconic Peroni Nastro Azzurro ‘blue ribbon’ to create an incredible focal point.
The House of Peroni takes residence in Edinburgh from 30th March – 1st April 2017. For more information and opening times, visit
I'll see you there! Keep up with the latest #thehouseofperoni happenings on my instagram!