ethical fashion blogger | freelance fashion writer | BRAND STORYTELLER


My name is Ruth MacGilp, I am Edinburgh-based blogger, freelance fashion writer, and digital marketing professional with a special interest in ethical and sustainable fashion. I have experience studying Fashion Communication at Heriot-Watt University, Fashion Management at Robert Gordon University, and Fashion Promotion and Styling at Central Saint Martins and Parsons School of Design.

In 2016, I won Scottish Blogger of the Year, and in 2017 was a runner up in Sustainable Online Business of the Year, at the Herald Fashion Awards, and I regularly attend Graduate Fashion Week, London Fashion Week and New York Fashion Week as a member of the press.

I have worked for various creative companies in Scotland, including the Scottish Design Exchange, Fashion Fix Daily, Craft Scotland and Scotland Re:Designed, and I regularly collaborate with international ethical fashion brands for my blog. I have written articles published in the likes of Not Just A Label, Teran, Feroce, The Glass Pineapple and She Is Fierce.

After several years of freelance social media and marketing management for various fashion brands, I now work full-time as a Brand Storyteller at UK-wide stills and film service production company LS Productions, creating and curating content to promote the high end fashion campaigns and editorials the company produces, as well as car commercials, music videos and more.

Finally, I volunteer with the Scotland team for international non-profit organisation Fashion Revolution, a charity campaigning tirelessly for a fairer, safer and cleaner fashion and textiles industry. Find out more about the ongoing work of Fashion Revolution here.

Get in touch to discuss how we can work together, or just to say hello!

Download my media pack for more information including statistics and rates.

I invite the following types of brand collaboration through my blog and/or social media:

  • Gifted (free product in exchange for feature)

  • Sponsored (payment in exchange for feature)

  • Affiliate (commission received for purchases made through tracked links)

  • Advertising (banners or blocks on website on a pay-per-click or set placement fee basis)

  • Events (hosting or attending blogger or brand events, or writing reviews of external events)

  • Charity (content creation to promote charities or social enterprises)

  • Ambassadorship (representing and promoting a brand on a long term basis)

And if you are looking for an experienced writer to provide quality content about ethical and sustainable fashion, or report on the latest trends, fashion news or runway shows and presentations, please feel free to reach out to see my rates and hear my pitches. You can read some of my latest articles for various publications here.

Follow me on Instagram, Twitter and Pinterest, like my Facebook page, connect with me on Linkedin, or catch up with my latest posts on Bloglovin.

You can also subscribe to my YouTube channel for new videos about all things ethcial fashion.


All information I share is correct to the best of my knowledge and correct at the time of publication. The images I share are either taken by myself, or with credit to, permission from or payment to the photographer. Any views expressed on my website and social media channels are my own. I only promote products which align with my values, and only work with brands who I genuinely love and feel proud to recommend. Any sponsored (paid for) content is clearly marked with an asterisk in the headline (*) on the website, or with '#ad' on Instagram captions.