The Glass Pineapple, home to extensive fashion week coverage from the best emerging designers and independent labels across the world, and championing slow, sustainable fashion, is finally launching an online store!

The Glass Pineapple Crowdfunding Campaign

The Glass Pineapple, and brand new online fashion store supporting emerging designers and independent labels for every budget, size and demographic, has launched a crowdfunding campaign on Indiegogo. The campaign is designed to raise funds to create a simple, satisfying way for people to buy from new labels, with all the sophisticated customer service you'd expect from premium online fashion retailers.

Crowdfunding supporters will be thanked with specially designed rewards, from limited-edition pieces to bespoke prints and unique fashion week experiences.

Scroll to the bottom of the page to support the crowdfunding campaign now!

What is The Glass Pineapple?

· Emerging and undiscovered designers in one place – no need to spend hours tracking them down online
· Innovative, creative and exciting aesthetics
· New labels and brands for all budgets
· Free UK shipping and returns, great customer service
· Brands with values you can believe in; ethics and sustainability
· More insights into the labels themselves and making size and style choices

Alex Pett, Founder of The Glass Pineapple

“We want to make it easy to buy from all the amazing designers we’ve found over the years. Plus, we believe that there’s a place in fashion for promoting a kinder and more collaborative approach that embraces diversity, inclusivity and openness without any compromise on aesthetics and style. You don’t have to opt for a crazy expensive label - or be a certain age, skin colour or size - to wear innovative pieces and look and feel amazing."

About The Glass Pineapple

The Glass Pineapple began three years ago as a way to support emerging designers and labels through content and coverage via Instagram and blogging. By attending fashion weeks and shows and exploring communities, collaborations and studios, they found a wealth of untapped fashion talent where the only barrier was a retailer who would invest up front in these unknown labels. So, they decided to open the kind of online store we felt was missing from the market - to make it easier to buy these designers and to focus on more positive messaging to help drive fashion back towards the kinder, more experimental, more self-expressive and inclusive place from which it came.

Emerging Designers and Independent Labels

Iden Denim: great fitting jeans with premium denim fabrics that don't cost the earth. Iden uses fabrics from pioneering mills, with an emphasis on natural, organic and recycled materials - their pieces are striking and thoughtful. Find out more about Iden Denim.

Naya Rea: Naya designs for women who want to stand out for all the right reasons. Her designs are inspired by contemporary woman’s ability to maintain strength and poise, juxtaposed against sensuality and a woman’s sense of vulnerability. Find out more about Naya Rea.

Ararose: These sibling designers are committed to empowering and celebrating women with their designs, promoting sisterhood and encouraging women to be their most powerful, natural, greatest selves. Find out more about Ararose.

Quin Collection: Royal College of Art alumna Queenie Chan founded Quin in 2015. This London-based contemporary womenswear brand takes a subtle approach to design aesthetics, interweaving textures to create simple, clean refined silhouettes. Find out more about Quin.

Hannah Brabon: Hannah is a graduate of Winchester School of Art and creates pioneering pieces that are texture rich and seriously bold. Her designs promote the concept of slow fashion and reducing the impact the industry has on the environment. Find out more about Hannah Brabon.